Beyond Capital.
Beyond Borders.
Strategic Finance and Support for AI & Data-Driven Scale-ups
About Us
P2 is a venture capital firm that applies a disciplined, private equity-inspired approach to strategically and financially support AI & Data-Driven B2B scale-ups in achieving global market success.
P2 has the direct experience in AI & Data to pick winners. Coupled with leading €250M in scale-up tech investments, averaging 3x returns, our expertise and successes are unparalleled and unique in the Irish ecosystem.
Thesis
The AI & Data market is the future wave of growth and opportunity, especially within Ireland, which boasts a high start-up rate and deep tech talent. However, there is a significant funding and strategic support gap at the initial scale-up phase that hinders international growth.
Proving international scalability drives immense value fast, and the first step can easily triple market size and unlock access to global funding pools. To do that, founders need access to meaningful and flexibly deployed capital (€2-5m) as well as hands-on support.
Services
P2 goes beyond traditional VC, with a proactive, PE-inspired approach that anticipates needs, challenges assumptions, and delivers proven paths to success.
P2 provides what scale-ups need Now and Next.
Now
- checkCapital
Flexible debt and equity (€2-5M, SPV or P2 AIX Fund I, target: €100M) for growth and future funding, structured for fairness and stakeholder alignment.
- checkDeep Domain Expertise
Unparalleled AI & Data expertise for a competitive edge.
- checkInternationalisation-in-a-Box:
Curated Board of localised Advisors for local insights, GTM strategy, and product/market fit. Expert-led tax, accounting, and legal counsel for scalable growth.
Next
- checkStrategic Board Formation
P2 helps founders build high-impact boards aligned with vision and business needs.
- checkOperational Excellence
P2 offers proven playbooks and support to efficiently scale teams, operations, and international footprints.
- checkOngoing Guidance
P2 provides continuous strategic support and hands-on assistance for future funding, planning, negotiation, and deal structuring.
Playbook
Pillars of a P2 investment: a playbook for success based on
- checkExpertise
in AI & Data, Finance & Funding, Structuring, International Growth.
- checkApplication
of our playbook for applying our experience with partner businesses Investment Criteria: We only invest when all hygiene questions are answered positively.
- checkInvestment Criteria
We only invest when all hygiene questions are answered positively.
- Direct Experience
Does our expertise and experience specifically benefit this company?
- Network Contribution, Connections & Touch Points
Can we leverage our network to strengthen the team and enhance the company's prospects and do we have the necessary connections to support the company’s needs effectively?
- Economic Alignment
Can we structure an investment that ensures fair rewards for our risk without burdening the business needs and founders' motivations?
- Funding Strategy
Can we develop a strategic funding plan that aligns with the company's growth trajectory?
- Founder Engagement
Are the founders genuinely seeking an active partnership and strategic guidance rather than passive investment?
Team
Proven
- Cambridge PhD in Machine Learning
- EU Marie Curie Fellow
- McKinsey, High-Tech Practice
- Partner, M&A, KPMG UK
- Lead Partner, UK/Europe growth tech, Riverside (US global PE fund)
- 3x CoC average realised
- Exits to IPO, Trade sales, and Private Equity
- Experience in Europe and US deals
- Expertise in Fintech, GameTech, B2B Services, DefenceTech, HealthTech, and Enterprise Software
Practical
- Investment strategy and Due Diligence
- Future funding network and strategy, structuring, and negotiation
- M&A and strategic partnerships
- Extensive Board/NED Network
- CEO coaching
Proven
- Multi-exit entrepreneur
- Founder & Chair, Spark (Pan-European AI & Data development & consulting firm)
- Founder, World Air Ops; Leaders of Tech
- Venture advisor, Affinity VC (London), Nadia Partners (NYC), ReaPra (Singapore)
- Scale-Up Coach & Mentor, Enterprise Ireland
- Advisory Board, Dublin Business School
- Senior executive at CAMMS (GM, North America) and IBS (Global Sales Lead)
- Expertise in B2B Consulting/Services, Travel/Logistics, Government, and FMCG
Practical
- Deal and market origination
- Operational excellence
- Growth strategy & Internationalisation-in-a-Box
- Founder coaching
- Future funding strategy and network
Contact Us
Our reputation for fostering growth is affirmed by the testimonials of current and former CEOs, investors, and partners, who commend our world-class strategic coaching, impactful boards, and scaling achievements. The true validation of our success comes from the positive feedback shared in our absence, highlighting the lasting impact we've made.