ABOUT US
P2 is an operator-led advisory firm focused on practical strategy, organisational structure, and capital readiness. We support leadership teams and institutional partners with guidance grounded in real execution, not theory.
Our experience comes from founding and scaling ventures, leading international expansion, and executing institutional fundraising, M&A, and public listings. We have worked across EMEA, the Americas, and APAC in technology, defence, security, financial services, B2B SaaS, and aviation, supported by senior experience at McKinsey and KPMG.
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We bring an investor and operator mindset, combining structured thinking with hands-on execution. Our role is to help our clients sharpen strategy, strengthen operating foundations, and prepare for capital partnerships that enable scale with discipline and clarity.
WHAT WE DO
Not theory. Execution that's grounded in real operator and investor experience.
Strategy & Go-To-Market Execution.
· Go-to-market strategy
· Market validation
· Value proposition refinement
· Commercial model design
· International expansion
Operating Structure & Organisation Design.
· Org design
· Governance & board structuring
· Incentive & equity frameworks
· Cross-border operating setup
· Operating cadence and reporting
Financial Architecture & Capital Readiness.
· Financial modelling
· Scenario planning & stress-testing
· Business planning
· Capital strategy
· Fundraising readiness & support
Transactions, M&A & Strategic Advisory.
· Buy-side and sell-side support
· Integration planning
· Exit readiness
· Board advisory
· Executive sparring & decision support
WE'VE WORKED WITH
Trusted by founders, leaders, and institutional partners across EMEA & North America.
