01 —
Strategy & Go-to-Market
- Go-to-market strategy
- Market validation
- Value proposition and commercial model
- International expansion
- Route-to-market and partnerships
Practical advisory for strategy, growth, and capital readiness, from early scale to institutional investment.
P2 works alongside founders, CEOs, boards and investors to make the important decisions, build the structure around them, and stay close enough to execution to make sure they actually happen.
Strategy. Structure. Capital. Execution.
Bridging the gap between strategy and execution through direct operational experience.
Dublin · Ireland
When P2 gets involved
There is usually a point where a business becomes more complicated than the way it is being run.
The founder is carrying too much. The management team is capable but stretched. Priorities compete. Decisions take longer. The board wants greater visibility. International expansion adds another layer of complexity. Or a transaction, fundraise or strategic project lands on top of an already full operating agenda.
These are the moments where P2 tends to get involved.
01
The business has grown. The operating model hasn't.
P2 helps put the structure, accountability, management cadence and decision-making around the next stage of growth.
02
The CEO is still the connective tissue across everything.
We work alongside founders and CEOs to create capacity, improve decision-making and take ownership of important initiatives that otherwise remain on the CEO's desk.
03
Everyone is busy. The priorities still aren't moving.
We turn strategic priorities into ownership, operating rhythm, reporting and execution.
04
You're entering a new market without wanting to learn everything the expensive way.
P2 helps validate the opportunity, shape the go-to-market approach and build the operating structure needed to execute.
05
The business needs to professionalise without becoming corporate.
We introduce the governance, management information, financial discipline and organisational structure required for scale — without unnecessary bureaucracy.
06
Capital is approaching before the business is quite ready for it.
We help prepare the company, leadership team, financial architecture, equity story and governance for institutional capital.
07
A major initiative needs a senior owner.
Acquisitions, integrations, restructures, market entry, strategic projects and other consequential initiatives often fall between existing roles. P2 can step into that gap.
08
The CEO or board needs another experienced perspective around the table.
P2 brings independent operator and investor judgement to important decisions, while remaining close enough to the business to understand the context behind them.
09
The investor knows what needs to change. Management needs help making it happen.
We work alongside portfolio company leadership on growth, operating structure, performance, strategic projects and preparation for the next stage of ownership.
More than advice
P2 is intentionally flexible in how we engage.
Sometimes the answer is a focused piece of strategic work. Sometimes it means working alongside the CEO and leadership team over a longer period. Sometimes it means supporting a board or investor through a particular inflection point.
Our role changes with the situation. The principle doesn’t:
Bring senior operator and investor experience to the problem, then stay close enough to execution to make a difference.
Experience that has carried the consequences.
P2 is a Dublin-based firm built around practical strategy, operating structure and capital. We work with leadership teams and institutional partners with guidance grounded in real execution, not theory.
Our experience comes from founding and scaling ventures, leading international expansion, and executing institutional fundraising, M&A, and public listings. We have worked across EMEA, the Americas, and APAC in technology, defence, security, financial services, B2B SaaS, and aviation, supported by senior experience at McKinsey and KPMG.
We bring an investor and operator mindset, combining structured thinking with hands-on execution — sharpening strategy, strengthening operating foundations and preparing businesses for capital partnerships that enable scale with discipline and clarity.
What we bring to the problem.
Four capabilities, rarely used in isolation. We tend to work at the intersections — where strategy meets structure, and capital meets execution.
02 —
Organisation & Operating Model
- Organisation design and accountability
- Governance and board structuring
- Incentive and equity frameworks
- Cross-border operating setup
- Operating cadence and reporting
03 —
Finance & Capital
- Financial modelling
- Scenario planning and stress-testing
- Business planning
- Capital strategy
- Investment readiness and raise support
04 —
Transactions & Strategic Projects
- Buy-side and sell-side support
- Integration and post-deal execution
- Exit readiness
- Board-level decision support
- Ownership of consequential initiatives
Built for inflection points
P2 works with founders, CEOs, management teams, boards and investors when strategy, structure, capital and execution need to come together.
We are most useful when the answer cannot be separated neatly into a strategy project, an organisational problem, a financing question or an execution challenge.
Because in real businesses, they rarely can.
Founders & CEOs · Leadership Teams · Boards · Investors
Start a conversationWe’ve worked with founders, investors, and institutional partners across EMEA and North America.
Something important isn’t moving?
If the challenge sits somewhere between strategy, leadership, structure, capital and execution, that’s usually where P2 is most useful.
- info@p2.xyz
- Office
- 19–22 Baggot St. Lower
Dublin 2, Ireland - Social