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Strategy & Go-To-Market Execution
- Go-to-market strategy
- Market validation
- Value proposition refinement
- Commercial model design
- International expansion
Operator-led advisory · Dublin
Practical advisory for strategy, growth, and capital readiness, from early scale to institutional investment.
P2 is a Dublin-based, operator-led advisory firm helping founders and leadership teams strengthen strategy, enter international markets, prepare for investment and navigate consequential growth decisions.
About
An operator-led advisory firm.
P2 is an operator-led advisory firm focused on practical strategy, organisational structure, and capital readiness. We support leadership teams and institutional partners with guidance grounded in real execution, not theory.
Our experience comes from founding and scaling ventures, leading international expansion, and executing institutional fundraising, M&A, and public listings. We have worked across EMEA, the Americas, and APAC in technology, defence, security, financial services, B2B SaaS, and aviation, supported by senior experience at McKinsey and KPMG.
We bring an investor and operator mindset, combining structured thinking with hands-on execution. Our role is to help our clients sharpen strategy, strengthen operating foundations, and prepare for capital partnerships that enable scale with discipline and clarity.
What We Do
Not theory. Execution grounded in real operator and investor experience.
Four interlocking areas of practice. We engage at the intersections — where strategy meets structure, and capital meets execution.
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Operating Structure & Organisation Design
- Org design
- Governance & board structuring
- Incentive & equity frameworks
- Cross-border operating setup
- Operating cadence and reporting
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Financial Architecture & Capital Readiness
- Financial modelling
- Scenario planning & stress-testing
- Business planning
- Capital strategy
- Fundraising readiness & support
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Transactions, M&A & Strategic Advisory
- Buy-side and sell-side support
- Integration planning
- Exit readiness
- Board advisory
- Executive sparring & decision support
Experience
We’ve worked with founders, investors, and institutional partners across EMEA and North America.
For Founders
For founders who need more than advice.
P2 works with founders and leadership teams at moments where strategy, structure, capital, and execution need to come together. We help translate ambition into a practical operating and capital plan that investors, boards, partners, and teams can understand.
Start a conversationContact
Let’s talk about what’s next.
- info@p2.xyz
- Office
- 19–22 Baggot St. Lower
Dublin 2, Ireland - Social